SIMPLIFY YOUR BUSINESS ONLINE

We catalyze the growth of your business by getting you what you need when you need it.

THE VEHICLE

Brand Strategy and Online Marketing Strategy in a Custom Website

Businesses need to find the right partner to start on the right foot.

 

Common mistakes when starting a business are hiring a freelancer and receiving a poor quality website without a strategy or marketing plan, or hiring a large corporation, paying lots of money for a templated website, then struggling because they’re using the same strategies and technology as their competition.

 

It’s like shooting arrows in a fog and only hitting a few targets with no consistent business. We want you focused like a laser before we put you out in the market.

 

With Rumi, we start with the bigger picture: branding and online marketing strategy, to set you up for success.

 

Then we deliver a never-before-seen custom website, providing you a competitive advantage.

THE ENGINE

Personalized Marketing System

There are three phases to marketing

Phase

Status

Goal

Before

Prospect

To get them to know you and indicate interest.

During

Lead

Get them to like you and buy from your for the first time,

After

Customer

Get them to trust you, buy from you regularly and refer business.

We implement automated marketing systems to simplify your sales process online.

One of your greatest assets: a customer database. If you build your Facebook with customers, you’re actually building up Facebook’s database instead of your own.

In the marketing system we establish for you, you make the rules. The system will build your customer database, automate your emails, texting, and sales process while tracking and recording user results. If it’s not measured, it won’t be managed.

THE GASOLINE

Direct Response Advertising

After your custom website, marketing plan, and brand strategy are set-up with a personalized marketing system, it’s time to advertise. Businesses tend to sell right away from an advertisement, but this is bad social media etiquette. Your ad gets drowned in a sea of other sales people. Here, we build your customer database, becoming a welcomed guest instead of a sales pest.

 

Direct response ads evoke an immediate response and compel prospects to take specific action like subscribing to your email list, calling for more information, placing an order, or being directed to a web page.

Benefits of Direct Response Advertising:

 

  • It’s trackable
  • It’s measurable
  • It uses compelling
  • headlines and sales copy
  • It targets a specific audience or niche
  • It makes a specific offer
  • It demands a response
  • It includes a short term follow up
  • It includes a maintanence follow up for uncoverted leads

ORGANIC SEARCH

Growing your audience organically is one of the most effective ways to grow your business. An organic audience takes more time than paid advertising, but when done right, can save you money and time in the long run.

 

Organic Search drives 57% of traffic to a website. When you stop paying for it, you don’t lose your ranking right away. Once you establish a certain rank authority, it’s hard to lose your ranking, but will slowly drop overtime if no action is taken. This differs from paid search, where you stop paying and lose your rank right away, getting charged each click.

 

Organic SEO is our most recommended solution for our clients.

TOTAL MAINTANENCE

Tech Systems & Tech Support

Technology is meant to ease friction and frustration. We think of technology as an employee, serving its purpose. If it’s not doing what’s intended, we don’t use it.

 

Depending on your current tech systems, we provide an audit, find areas of improvement, making sure your business operations are running as smooth as possible.

 

For example, an invoicing or CRM system you use is requiring extra work on your end and you need to simplify it. You may be experiencing privacy issues and implementing security systems. It can be a reactive email on your website or your website is loading too slow. We resolve these issues and implement your sustainable tech needs to keep your business thriving.

 

Afterwards, we offer total tech support on any issues you are having with in your business.

GET YOU WHAT YOU NEED WHEN YOU NEED IT

GUIDING YOU EVERY STEP OF THEY WAY

You’re not alone. We act as your partner in this business, meet monthly, to consult, and implement solutions on whatever issues you may experience in your business. We consult you on 4 main systems in your business:

  • Fulfillment System – The thing your do for your customer’s money
  • Marketing Systems – How you consistently generate leads
  • Sales Systems – How to follow-up with marketing systems
  • Admin Systems – Supports all other business systems