(Not what you think it is)

We were working with a cannabis startup. They used a cookie cutter logo to start the company up. When the logo is templated with no finesse, it makes our job a bit more difficult because we have to center everything from the website, marketing collateral, posts, etc around the logo.

Explaining to them that the logo was templated or ripped off somewhere they didn’t care. They were sentimentally attached to it because everyone put their feedback into getting the logo approved. In other words, this logo built mutual trust with everyone involved.

Well this turned into one of the largest cannabis dispensaries in the US at one point.

The purpose of a logo is simply to bring everyone together before you start building your company into a successful one.